SWYM Communications Helps You
Say What You [Really] Mean.

SWYM with Care

Effective communication is at the heart of any successful endeavour or organization. Achieving it takes strategic know-how, practical experience, time, and resources. It isn’t always easy to Say What You [Really] Mean.

SWYM Communications is there to guide and support you every step of the way—from the time you identify the need to connect with an audience and your project begins to take shape through to writing/editing and copy delivery.

You can count on us to always be CARING:

C – Collaborative

A – Attentive to detail

R – Responsive

I – Innovative

N – Nimble

G – Grounded

Based on your needs, timeline, and budget, we can take on any or all components of the project and help you #saywhatyoumean clearly and effectively.


The Important Hidden Lessons of Communication Failures

In the complex tapestry of human interaction, communication failures are not just missteps but invaluable lessons in disguise. These moments of disconnect, ranging from the awkward silences in meetings to the misinterpreted emails that lead us down paths of confusion, are fertile ground for growth. While the immediate aftermath …

Charting a Better Brand Course – Part 3

In Part 2 of our series on brand communication, we looked at the differences between brand voice and copy tone, and explored how you could achieve communication consistency using organizational style guides and document-specific style sheets. In this final installment, we set our sights on one of the biggest …

Charting a Better Brand Course – Part 2

In the first part of our series, we focused on an invisible yet fundamental element in brand construction: your organization’s values. We outlined the reasons why it was important to define them clearly, before articulating your mission and vision, so that your team could move toward a purpose-driven and …

Helping You Communicate Effectively and Confidently

For individuals and organizations alike, articulating a mission or values and communicating clearly with diverse audiences are sometimes tricky waters to navigate.

At SWYM Communications, our rigor and knowledge of best practices and groundbreaking tools such as artificial intelligence (AI) will allow you and your team to build confidence, find your authentic voice, and #saywhatyoumean.

Stakeholder engagement

We can help you articulate your organization’s mission, values, and vision, and advise you on how to communicate them to your team and other stakeholders. White papers and thought leadership pieces: We’ve got you covered there, too.

Communication strategies

How do you make the most of AI tools without compromising ESG principles, copy quality, or content consistency? When is it advisable to eliminate text and use figures instead? So many questions. We’ve got answers.

Impact assessment reports

There are several facets to impact assessment (IA)—from document and media reviews to sector research and field data mining. Together with our collaborators, we help you connect the dots and produce actionable reports.

Content strategy and development

We write in your brand’s voice and strive for accuracy, copy clarity, and maximum impact. Presenting complex data in plain terms is our specialty. We also offer non-technical English-French and French-English translation services.


We edit all documents and manuscripts according to the Professional Editorial Standards outlined by Editors/Réviseurs Canada and guiding principles set by Plain Language Association International (PLAIN), as well as client guides.

Documentation review

This collaborative process covers each stage of document creation. It makes use of every editing lens, including copy readability and accessibility, industry/sector compliance, and delivery for diverse stakeholders and contexts.

Communication is the real work of leadership.

Nitin Nohria - professor and former dean, Harvard Business School