Copy Editing

5 Golden Rules of Plain Language

In honour of International Plain Language Day, here is our checklist of rules to follow to strengthen your messaging on any platform:

Rule no. 1: Know and focus on your audience

Understanding your audience is the cornerstone of plain language communication. …

4 Ways to Overcome Copy Conundrums

We’ve all been there: You painstakingly craft a message to reach an audience, but it somehow gets lost. Too many words or too few, industry-specific jargon that becomes confusing, or complex copy that leaves readers bewildered–communication barriers are numerous. …