branding

Charting a Better Brand Course – Part 3

In Part 2 of our series on brand communication, we looked at the differences between brand voice and copy tone, and explored how you could achieve communication consistency using organizational style guides and document-specific style sheets. In this final …

Charting a Better Brand Course – Part 2

In the first part of our series, we focused on an invisible yet fundamental element in brand construction: your organization’s values. We outlined the reasons why it was important to define them clearly, before articulating your mission and vision, …

Charting a Better Brand Course – Part 1

You might have heard this before: Envisioning the depth and complexity of an organization’s brand identity is like exploring an iceberg. The tip of the iceberg represents the visible aspects—the logo, colour palette, and marketing collateral, to name a …