Posts Masonry Wide

Charting a Better Brand Course – Part 3

In Part 2 of our series on brand communication, we looked at the differences between brand voice and copy tone, and explored how you could achieve communication consistency using organizational style guides and document-specific style sheets. In this final …

Charting a Better Brand Course – Part 2

In the first part of our series, we focused on an invisible yet fundamental element in brand construction: your organization’s values. We outlined the reasons why it was important to define them clearly, before articulating your mission and vision, …

5 Golden Rules of Plain Language

In honour of International Plain Language Day, here is our checklist of rules to follow to strengthen your messaging on any platform:

Rule no. 1: Know and focus on your audience

Understanding your audience is the cornerstone of plain language communication. …

Charting a Better Brand Course – Part 1

You might have heard this before: Envisioning the depth and complexity of an organization’s brand identity is like exploring an iceberg. The tip of the iceberg represents the visible aspects—the logo, colour palette, and marketing collateral, to name a …

4 Ways to Overcome Copy Conundrums

We’ve all been there: You painstakingly craft a message to reach an audience, but it somehow gets lost. Too many words or too few, industry-specific jargon that becomes confusing, or complex copy that leaves readers bewildered–communication barriers are numerous. …

Welcome to SWYM Communications!

Effective communication is at the heart of any successful endeavour. Achieving it takes experience, time, and resources. That is how you keep moving forward.

At SWYM Communications, we give you the guidance and support that you need to achieve more …