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The Important Hidden Lessons of Communication Failures

In the complex tapestry of human interaction, communication failures are not just missteps but invaluable lessons in disguise. These moments of disconnect, ranging from the awkward silences in meetings to the misinterpreted emails that lead us down paths of confusion, are fertile ground for growth. While the immediate aftermath of a communication breakdown might feel like a blend of frustration, embarrassment, lost business opportunity, or even reputation damage, it is crucial …

Charting a Better Brand Course – Part 3

In Part 2 of our series on brand communication, we looked at the differences between brand voice and copy tone, and explored how you could achieve communication consistency using organizational style guides and document-specific style sheets. In this final installment, we set our sights on one of the biggest disruptors on the horizon: artificial intelligence, or AI.

Balancing challenges and opportunities in AI-powered brand expression

AI-powered tools like ChatGPT and Claude, as well …

Charting a Better Brand Course – Part 2

In the first part of our series, we focused on an invisible yet fundamental element in brand construction: your organization’s values. We outlined the reasons why it was important to define them clearly, before articulating your mission and vision, so that your team could move toward a purpose-driven and impactful future. We now turn our attention to brand voice and copy tone, and how you can achieve clarity and consistency in …

5 Golden Rules of Plain Language

In honour of International Plain Language Day, here is our checklist of rules to follow to strengthen your messaging on any platform:

Rule no. 1: Know and focus on your audience

Understanding your audience is the cornerstone of plain language communication. Tailoring your message to the needs, preferences, and understanding of your target audience enhances clarity and comprehension. Whether it’s jargon-free medical information for patients or simplified legal terms for clients, align your …