Editing

Charting a Better Brand Course – Part 3

In Part 2 of our series on brand communication, we looked at the differences between brand voice and copy tone, and explored how you could achieve communication consistency using organizational style guides and document-specific style sheets. In this final …

Charting a Better Brand Course – Part 2

In the first part of our series, we focused on an invisible yet fundamental element in brand construction: your organization’s values. We outlined the reasons why it was important to define them clearly, before articulating your mission and vision, …

4 Ways to Overcome Copy Conundrums

We’ve all been there: You painstakingly craft a message to reach an audience, but it somehow gets lost. Too many words or too few, industry-specific jargon that becomes confusing, or complex copy that leaves readers bewildered–communication barriers are numerous. …